Amazon Seller Calendar 2026: Q4 Dates and Deadlines
Every deadline, event, and fee change that affects Amazon sellers through the 2026 holiday season, in one place. Each date links to our full breakdown, so you can see what it means and what to do before it arrives.
Quick Answer
The key Amazon dates for Q4 2026: Prime Big Deal Days on October 6 to 7, holiday peak fees from October 15, the Black Friday deal submission deadline on October 20, New Selection Program confirmation by October 31, and Black Friday on November 27. Inventory arrival deadlines vary by account, so check Seller Central for yours.
Amazon Seller Calendar: Q3 and Q4 2026
| Date | What happens | Guide |
|---|---|---|
| August 24, 2026 | Business Solutions Agreement update takes effect (transfer and pledge ban) | Read more |
| September 22 to 24 | Amazon Accelerate seller conference | Recap |
| September 28 to 30 | Amazon unBoxed advertising conference | Recap coming |
| September 30 | 90% Business Hour Delivery Rate requirement begins for seller-fulfilled Amazon Business orders | Read more |
| October 6 to 7 | Prime Big Deal Days | PPC playbook |
| October 15 | Holiday peak fulfillment fees begin (through January 14, 2027) | Read more |
| October 20 | Black Friday Week and Cyber Monday deal submissions close | Read more |
| October 30 | Seller-fulfilled Business offers below 90% delivery rate may be deactivated | Read more |
| October 31 | New Selection Program (2026) automatic enrollment ends; confirm enrollment to keep benefits | Read more |
| November 27 | Black Friday (Amazon’s event runs over the surrounding week; confirm dates in Seller Central) | Deal planning |
| November 30 | Cyber Monday | Promotion options |
| December 31 | Free access to Amazon’s first-party paid signals in Amazon Marketing Cloud ends | Read more |
| January 14, 2027 | Holiday peak fulfillment fees end | Read more |
IMPORTANT: Inventory arrival and shipment cutoffs are set per account and fulfillment center, so they are not listed here. Check the dates shown in your Seller Central before planning holiday stock.
How to Use This Calendar
- Work backward from each event: deals need submitting, stock needs arriving, and ad budgets need raising before the date, not on it.
- Rerun your deal and ad math for anything that lands after October 15, when peak fees apply.
- Bookmark this page. We add new dates as Amazon announces them.
Want your Q4 plan checked before the rush?
We review your deals, budgets, and bids against these dates and your real margins.
