Launch Rescue • Home and Kitchen • AMAZON US
The Problem
The client launched a product without a clear strategy, resulting in poor traction and low initial sales. With no structured PPC or listing optimization in place, the product struggled to gain visibility during the critical launch phase.
Our Approach
- Revamped product listing for better conversion
- Built a structured PPC strategy from scratch
- Focused on keyword indexing during early phase
- Optimized campaigns for efficiency and scalability
- Continuously refined targeting and bidding
- Supported organic ranking through PPC performance
The Results
After taking over at the end of January, we focused on building a strong foundation through listing optimization and structured PPC campaigns. Over the next 4 months, the product scaled rapidly from low initial traction to scaled over $58K in total sales.
ACOS improved from 13.26% to 8.51%, while TACoS dropped significantly from 5.25% to 2.53%, indicating strong growth in overall profitability.
Consistent growth in sales, efficiency, and organic ranking over 4 months
💡 Key Insights:
Organic sales share increased consistently from 60% to over 70%, showing strong improvement in keyword ranking and reduced dependency on paid traffic.
Declining TACoS alongside rising sales indicates a healthy and scalable growth model driven by both PPC and organic performance.
Want Similar Results for Your Amazon Brand?
Let’s analyze your account and show you exactly where you’re losing revenue.
No commitment. No fluff. Just actionable insights.
