Amazon Marketing Cloud for Sellers: What It Does and Is It Worth It
For years, Amazon Marketing Cloud was a tool for big brands with data teams and demand-side platform budgets. That changed.
Amazon PPC Agency vs Freelancer: How to Choose
Most advice on hiring Amazon PPC help frames it as a simple choice: a freelancer is cheaper, an agency is
Amazon Brand Referral Bonus: Get Paid for External Traffic
Most sellers pay Amazon to bring shoppers to their listings. The Brand Referral Bonus flips that around: if you send
Why Your Amazon Seller Feedback Disappeared (and What to Do)
You check your seller feedback count and it has gone down. No one told you why. It is one of
Amazon Review Requests Ads: How to Pay for Reviews the Compliant Way
Amazon Review Requests ads open in beta for US sellers and vendors in late October 2026. For the first time,
Amazon Sales Dropped Suddenly? A Diagnosis Checklist
Yesterday your product sold normally. Today the orders almost stopped. A sudden sales drop on Amazon is one of the
Amazon vs Perplexity: What the AI Shopping Agent Ruling Means for Sellers
On August 4, 2026, a federal appeals court overturned the order that had blocked Perplexity’s Comet browser from shopping on
Amazon Unit Economics: 6 Metrics to Review Before You Touch PPC
Amazon’s unified Campaign Manager puts Sponsored Products, Sponsored Brands, display, and Amazon DSP campaigns in one workspace, and in September
Amazon Seller Assistant Workflows: What They Do and Which to Turn On First
Amazon Seller Assistant Workflows are now showing up in US Seller Central accounts. Announced at Amazon Accelerate on September 23,
Amazon Bid Strategies and Placement Adjustments Explained
Two sellers bid $1.00 on the same keyword. One pays $1.00 per click. The other pays over $4.00. The difference
