New Launch • Tools & Home Improvement • AMAZON US
The Problem
The client had a unique product with in-house production but needed support with market launch, keyword indexing, and a structured PPC strategy to drive visibility and long-term growth.
Our Approach
- Launched product with keyword-focused PPC strategy
- Built strong keyword relevancy for indexing and ranking
- Focused on discovery campaigns to expand reach
- Continuously optimized campaigns based on performance data
- Improved organic ranking through consistent PPC support
The Results
From launch, the primary focus was on building strong keyword relevancy to support long-term ranking and scalability. Over 7 months, consistent PPC optimization led to steady growth in both paid and organic performance. ACOS improved significantly from 15% in the first month to 8.44% by month seven, while total sales scaled to over $27K.
Consistent growth in sales, efficiency, and organic ranking over 7 months
💡 Key Insights:
ACOS improved from 15% to 8.44% while TACOS dropped from 11.09% to 4.62%, indicating increasing efficiency and better overall profitability.
Organic sales share increased from 30% to 45%, showing strong improvement in keyword ranking and reduced dependency on paid traffic.
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