PPC MANAGEMENT • Pet Product • AMAZON US
The Problem
The brand was struggling with complex PPC management for a high-ticket product ($99.99), overwhelming their internal team and limiting performance efficiency.
Our Approach
- Took full ownership of PPC strategy for high-ticket product
- Simplified and restructured complex campaign setup
- Focused on efficiency and profitability over volume
- Optimized campaigns for better spend allocation
- Built a scalable system the internal team could manage
The Results
Over a 2-month period, we streamlined the PPC structure and improved overall efficiency. Despite working with a high-ticket product, the campaigns delivered consistent performance, generating over $15K in PPC sales while maintaining a strong TACoS of 8.4%. Additionally, the optimized system enabled the internal team to sustain and scale performance independently.
Improved PPC efficiency and profitability over 60 days
💡 Key Insight:
Simplifying complex PPC structures and focusing on efficiency can significantly improve profitability, even for high-ticket products.
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