PPC MANAGEMENT • Health & Beauty • AMAZON US
The Problem
The brand was struggling with extremely high ACOS at 64%, leading to poor ROI and inefficient ad spend. Campaign structure issues and lack of optimization were limiting performance and profitability.
Our Approach
- Full PPC account audit to identify wasted spend
- Restructured campaigns with proper segmentation
- Implemented keyword-level targeting and optimization
- Introduced negative targeting to eliminate inefficiencies
- Optimized bids and placements for better ROI
- Continuous monitoring and weekly performance adjustments
The Results
Within just 30 days, we significantly improved account efficiency by restructuring campaigns and eliminating wasted spend. This resulted in a sharp drop in ACOS while increasing total sales, all while reducing overall ad spend by more than half.
Performance improvement within 30 days of PPC optimization
💡 Key Insight:
Proper campaign structure and consistent optimization can dramatically reduce ACOS without sacrificing growth.
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