Revive dead listing • Health and Household • AMAZON US
The Problem
The client had a high-ticket product that wasn’t generating sales, leading to storage costs and tied-up inventory. Despite running PPC campaigns, the listing had minimal impressions, clicks, and conversions.
Our Approach
- Optimized product listing for better conversion
- Improved product page and overall user experience
- Identified gaps in targeting and positioning
- Implemented keyword-focused PPC strategy
- Strategically placed product for better visibility
- Focused on conversion rate optimization (CVR)
The Results
Within the first month, the product showed minimal traction despite ongoing PPC efforts. By the second month, strategic improvements in listing quality and targeting began driving momentum. By the end of the third month, we successfully sold the entire inventory while maintaining a profitable ACOS of 12.35%, turning a stagnant listing into a successful product.
Performance growth from stagnant listing to full inventory sell-out
💡 Key Insight:
Even underperforming listings can become profitable with the right combination of conversion optimization and targeted PPC strategy.
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