Amazon Marketing Cloud for Sellers: What It Does and Is It Worth It
For years, Amazon Marketing Cloud was a tool for big brands with data teams and demand-side platform budgets. That changed.
AI & Tools
AI tools and AI-driven search on Amazon, explained for sellers. We cover AI listing optimization, how Alexa for Shopping (formerly Rufus) reads your listings, which AI tools are worth using, and where human review still matters. Practical guidance from listings we work on every day.
Amazon Now Requires You to Tag AI-Generated People in Your Images: Here’s How
If you use AI-generated people in your Amazon images, Amazon now wants you to label them, in the file’s metadata,
Amazon Canvas: The AI Analyst Inside Seller Central, and Its Limits
Amazon has put an AI analyst inside Seller Central, and many sellers still have not opened it. Canvas, launched March
Amazon Shop Direct and Buy for Me: What Sellers Need to Know
Amazon made one of its biggest moves in years, and many sellers still have not noticed. It expanded Shop Direct,
New York’s AI Image Law: What Amazon Sellers Must Know
If you use AI-generated people in your Amazon images, a new law now affects you. As of June 9, 2026,
What Is Amazon Rufus (Now Alexa for Shopping)?
Amazon Rufus is now Alexa for Shopping. On May 13, 2026, Amazon retired the Rufus name and merged its AI
How to Use ChatGPT and Claude for Amazon Listings
ChatGPT and Claude are the two AI tools most Amazon sellers reach for first, and for good reason: both can
How to Use AI for Amazon Listing Optimization (With Human Review)
AI can draft an Amazon listing in seconds, but a draft is not a finished listing. The sellers getting real
Best AI Tools for Amazon Listing Optimization (2026)
AI tools have made Amazon listing optimization faster than ever, but with dozens of options, which ones actually help? This
AI Amazon Listing Optimization: The Complete 2026 Guide
Artificial intelligence has changed how Amazon listings get written, optimized, and even discovered. From AI writing tools to Amazon’s own
