Amazon Brand Referral Bonus: Get Paid for External Traffic
Most sellers pay Amazon to bring shoppers to their listings. The Brand Referral Bonus flips that around: if you send
Amazon PPC Basics
Amazon PPC explained from the ground up. Campaign structure, ACoS and TACoS, keyword research, match types, negative keywords, and bid strategy. Clear guides for sellers who want to understand their advertising instead of guessing at it.
Amazon Unit Economics: 6 Metrics to Review Before You Touch PPC
Amazon’s unified Campaign Manager puts Sponsored Products, Sponsored Brands, display, and Amazon DSP campaigns in one workspace, and in September
Amazon Bid Strategies and Placement Adjustments Explained
Two sellers bid $1.00 on the same keyword. One pays $1.00 per click. The other pays over $4.00. The difference
Amazon PPC Benchmarks 2026: CPC, Conversion Rate, and ACoS
Is a $1.40 click expensive? Is a 12% conversion rate good? Sellers ask for Amazon PPC benchmarks because they want
Why Your Amazon Ads Aren’t Converting (and How to Fix It)
Your Amazon ads are getting clicks. They are not getting orders. It is one of the most common frustrations sellers
The Amazon PPC Audit Checklist: 10 Areas to Check
Most Amazon ad accounts are not broken. They are leaking. A few non-converting keywords here, a missing negative there, a
Amazon Sponsored Display: A Practical Guide to Retargeting
Most shoppers look at a product and leave without buying. Sponsored Display is the Amazon ad type built to bring
How to Expand an Amazon US Brand to UK, Canada, and Germany
Expansion fails when teams copy-paste their US listings and US bids into a new marketplace and wonder why nothing converts.
How to Protect Amazon Account Health While Scaling Ads
Scaling ad spend without a compliance baseline is how “growth” quietly turns into a reactivation project. The uncomfortable truth is
Amazon Product Launch PPC: A First 90 Days Playbook
A new ASIN launches with zero organic rank, zero reviews, and zero data. PPC is how you buy your way
