Amazon Seller Assistant Workflows: What They Do and Which to Turn On First
Amazon Seller Assistant Workflows are now showing up in US Seller Central accounts. Announced at Amazon Accelerate on September 23,
Amazon Bid Strategies and Placement Adjustments Explained
Two sellers bid $1.00 on the same keyword. One pays $1.00 per click. The other pays over $4.00. The difference
Amazon PPC Benchmarks 2026: CPC, Conversion Rate, and ACoS
Is a $1.40 click expensive? Is a 12% conversion rate good? Sellers ask for Amazon PPC benchmarks because they want
Amazon Sponsored Prompts: The Ad Placement Inside Alexa for Shopping
There is a paid ad placement inside Amazon’s AI shopping assistant, and many sellers still do not know it exists.
Amazon Coupons vs Prime Exclusive Discounts vs Deals: Which to Use
Amazon gives sellers several ways to discount: coupons, Prime Exclusive Discounts, Best Deals, Lightning Deals, and Brand Tailored Promotions. Each
Why Your Amazon Ads Aren’t Converting (and How to Fix It)
Your Amazon ads are getting clicks. They are not getting orders. It is one of the most common frustrations sellers
The Amazon PPC Audit Checklist: 10 Areas to Check
Most Amazon ad accounts are not broken. They are leaking. A few non-converting keywords here, a missing negative there, a
Amazon Price History Now Shows a Full Year: What It Means for Your Deals
Amazon shoppers can now see a full year of your price history, right on your product page. Alexa for Shopping
Amazon Black Friday Deal Deadline 2026: What to Submit by October 20
If you want a Black Friday or Cyber Monday deal badge on Amazon this year, the date that matters is
The FTC’s Amazon Ads Lawsuit: What It Alleges and What Sellers Should Do
On August 31, 2026, the Federal Trade Commission and 22 state attorneys general sued Amazon, alleging the company secretly inflated
